Designing Your Own Graphics for Printing, And What You Should Know
When it comes to commercial printing, there are a few things you should know before you have a design made. Most commercial printers, including UZ Marketing, request the files you send to be in print ready format – JPG, PDF, or PNG. Some companies also accept Publisher files and PSD’s, but your best bet is to have it in print ready format. What does that mean? Well print ready means that the size of the image is specified to size the printer is going to print and cut. For example, a standard business card is 2” x 3.5”. Most printers use a 1/8” inch of bleed margin, so the total size of the business card design should be 2.125” x 3.625”.
This image signifies which specs you should use when configuring dimensions on photoshop
Another important thing to note is that printers request you send all designs in 300 DPI (dots per inch). Most images on the web are 72 DPI, and if you use web images to print, it will come out pretty distorted due to loss of image quality. Imagine watching an old VHS on a 1080p HD TV, to get a visual idea of what we’re talking about. If you have a designer, make sure to ask them to make it in 300 DPI with bleed margin corresponding to the product (most of the time it’s 1/8 inch).
Hopefully these tips will help you in designing your own graphics for printing
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